Post by account_disabled on Feb 27, 2024 1:40:18 GMT -5
Goodbye Amazon Spark, hello Found It on Amazon: this is your shopping Pinterest (which you can now try)
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Amazon has decided to put an end to Spark, which the retail giant launched just two years ago in hopes of taking advantage of the social media shopping trend, as well as the power of influencers. But Spark hasn't completely disappeared: it has been reincarnated in Found It on Amazon.
Found it on Amazon, fashion and home shopping with a social touch
Amazon created its own version of Instagram in : Spark, which featured a feed showing photos of its products that Prime members could share. With this, I hoped to improve product discovery through stories and products in addition to offering the possibility of buying them directly on Amazon.
But this social network experiment did not take off as expected and Jeff Bezos' comp Mexico Mobile Number List any has decided to reconvert it into something that, over time, could become a weapon of mass destruction that unites social networks and online sales.
Now the Spark URL redirects to a new website called “Found It on Amazon” which is actually a somewhat similar service, but seems inspired by Pinterest .
“Spark is not gone completely, we have pivoted and focused the user experience by focusing on what fits with customers,” said an Amazon spokesperson. “We've changed the name to FoundItOnAmazon to reflect the hashtag that influencers are using on social media to share their great finds with others.”
How to use Found it on Amazon
One of the main differences between this new service and Spark is that, although Found it on Amazon is still focused on the US market, you can now start using it, even if you are not there. You just have to enter (both from desktop and mobile web) at amazon.com/spark and log in with your Amazon Spain username.
On the other hand, compared to a much more generalist Spark, Found it on Amazon is clearly focused (for the moment) on two large product categories: women's fashion and furniture, which are highlighted in its main menu.
Once you enter one of the published images, you can see the name of the influencer who published it and the text that accompanies the post. At the bottom, the Amazon product that is being shown is highlighted, and that you can buy, of course, without leaving the website. This is another difference with Spark, since it showed the labeled products directly on the image.
The ideal process from Amazon's point of view would end with the purchase of the product, which is processed like any other on its platform.
You can also save the products you like the most by clicking the heart icon. These products will accumulate in a kind of wish list, which you can consult at any time.
A social network a little less social than Spark
The reasons for this change have not been officially stated, but it seems clear that unlike Instagram where people can follow their friends, influencers and brands that fit their preferences, Spark simply focused on the buying and selling of products – a simply transactional image that lacked the broad appeal of Instagram. The new Found it on Amazon seems to fulfill this approach better. As if these reasons were not enough, Amazon's vice president of consumer engagement and one of the main participants in Spark, Chee Chew, left the company in early , which contributed to this change.
[Tweet “Amazon closes its social discovery network Spark”]
Beyond being practically a copy of Instagram and its purely transactional nature, Instagram itself has managed to become a much more powerful competitor than what Spark has achieved in recent years.
Instagram has transformed its social network into a complete eCommerce with the introduction of Checkout last fall, which in addition to allowing people to discover products in stories and photos, also allows in-app purchases , bringing the inspiration that users have managed to obtain on their platform, it has now become real and easy conversions to achieve.
Amazon focuses its efforts on its fashion products
In recent months, Amazon has increased its efforts to be seen as one of the main fashion shopping destinations , including the launch of brands, its Prime Wardrobe service that allows Prime subscribers to try on clothes before purchasing them, and more recently it presented its fashion initiative The Drop , by hiring a series of fashion influencers who have created exclusive collections for its large marketplace, so the bet on Found It On Amazon could enhance the discovery of its products and achieve inspiration of users on traditional social networks, while promoting its immense fashion and home catalog.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
Amazon has decided to put an end to Spark, which the retail giant launched just two years ago in hopes of taking advantage of the social media shopping trend, as well as the power of influencers. But Spark hasn't completely disappeared: it has been reincarnated in Found It on Amazon.
Found it on Amazon, fashion and home shopping with a social touch
Amazon created its own version of Instagram in : Spark, which featured a feed showing photos of its products that Prime members could share. With this, I hoped to improve product discovery through stories and products in addition to offering the possibility of buying them directly on Amazon.
But this social network experiment did not take off as expected and Jeff Bezos' comp Mexico Mobile Number List any has decided to reconvert it into something that, over time, could become a weapon of mass destruction that unites social networks and online sales.
Now the Spark URL redirects to a new website called “Found It on Amazon” which is actually a somewhat similar service, but seems inspired by Pinterest .
“Spark is not gone completely, we have pivoted and focused the user experience by focusing on what fits with customers,” said an Amazon spokesperson. “We've changed the name to FoundItOnAmazon to reflect the hashtag that influencers are using on social media to share their great finds with others.”
How to use Found it on Amazon
One of the main differences between this new service and Spark is that, although Found it on Amazon is still focused on the US market, you can now start using it, even if you are not there. You just have to enter (both from desktop and mobile web) at amazon.com/spark and log in with your Amazon Spain username.
On the other hand, compared to a much more generalist Spark, Found it on Amazon is clearly focused (for the moment) on two large product categories: women's fashion and furniture, which are highlighted in its main menu.
Once you enter one of the published images, you can see the name of the influencer who published it and the text that accompanies the post. At the bottom, the Amazon product that is being shown is highlighted, and that you can buy, of course, without leaving the website. This is another difference with Spark, since it showed the labeled products directly on the image.
The ideal process from Amazon's point of view would end with the purchase of the product, which is processed like any other on its platform.
You can also save the products you like the most by clicking the heart icon. These products will accumulate in a kind of wish list, which you can consult at any time.
A social network a little less social than Spark
The reasons for this change have not been officially stated, but it seems clear that unlike Instagram where people can follow their friends, influencers and brands that fit their preferences, Spark simply focused on the buying and selling of products – a simply transactional image that lacked the broad appeal of Instagram. The new Found it on Amazon seems to fulfill this approach better. As if these reasons were not enough, Amazon's vice president of consumer engagement and one of the main participants in Spark, Chee Chew, left the company in early , which contributed to this change.
[Tweet “Amazon closes its social discovery network Spark”]
Beyond being practically a copy of Instagram and its purely transactional nature, Instagram itself has managed to become a much more powerful competitor than what Spark has achieved in recent years.
Instagram has transformed its social network into a complete eCommerce with the introduction of Checkout last fall, which in addition to allowing people to discover products in stories and photos, also allows in-app purchases , bringing the inspiration that users have managed to obtain on their platform, it has now become real and easy conversions to achieve.
Amazon focuses its efforts on its fashion products
In recent months, Amazon has increased its efforts to be seen as one of the main fashion shopping destinations , including the launch of brands, its Prime Wardrobe service that allows Prime subscribers to try on clothes before purchasing them, and more recently it presented its fashion initiative The Drop , by hiring a series of fashion influencers who have created exclusive collections for its large marketplace, so the bet on Found It On Amazon could enhance the discovery of its products and achieve inspiration of users on traditional social networks, while promoting its immense fashion and home catalog.