Post by account_disabled on Mar 4, 2024 5:25:59 GMT -5
teenagers use Facebook less
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It is not strange for anyone to see how, today, social networks and everything related to digital evolve. That's right, so it doesn't seem strange to you that more and more teenagers are changing Facebook for Snapchat or Instagram , right? According to a study carried out by eMarketer, teenagers use Facebook less, and this figure is growing more and more.
teenagers use Facebook less
Teenagers use Facebook less, according to eMarketer
The research firm eMarketer estimates in its research that the user base between 12 and 17 years old in the United States will decrease 3.4% in . This is the first time that the firm predicts a decline in Facebook use for any group old.
The company said it “reduced its usage esti Job Function Email Database mates” for Facebook from previous numbers calculated in the first quarter.
[Tweet “Teens and young people will decrease their visits or stop using! Facebook, says eMarketer”]
eMarketer also stated that its usage estimates among the 18-24 age group “will also grow more slowly than predicted.”
Bad news for Facebook
According to the firm, they originally expected the 12- to 17-year-old audience to grow 0.7% this year. In the case of people from 18 to 24 , they expected them to grow at 0.8%.
Teenagers use Facebook less: eMarketerIn addition, they stated that adolescents and preteens who remain on the social network interact less, log in less frequently and spend less time on the platform .
Currently, a new group is also being seen: those who have never entered Facebook, which would be preteens who are not interested in the social network but rather use Instagram directly .
This is the good news for Facebook: these teenagers leaving or using Mark Zuckerberg's network less are instead entering Instagram , a visual social network that also belongs to him.
Snapchat steals percentage of teenage audience
What's not so great for Facebook, however, is that Snapchat is stealing some of the teen audience . In fact, eMarketer claims that Snapchat will be more important to 12-17 and 18-24 users than Facebook and Instagram by the end of the year.
“ Both Instagram and Snapchat are successful in this demographic because they are more aligned in the way they communicate, that is, with visual content ,” said eMarketer analyst Oscar Orozco on the company blog.
Teenagers use Facebook less: eMarketer
Snapchat will grow 19% this year among users ages 18 to 24 , eMarketer estimates. And Instagram will grow among its audience of 12 to 17 by 8.8% .
Known issues for Facebook
This is not the first time that it has been attributed that Facebook will have problems with teenagers .
Four years ago was the first time that, in an earnings report, the same social network gave indications that the teenage audience was declining.
This news affected Facebook 's shares , which fell despite a positive earnings report. People spent all these years wondering if the site was having trouble retaining its young users.
However, that report was somewhat exaggerated, especially considering that since then they have added 800 million more monthly users and their shares have tripled in value.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
It is not strange for anyone to see how, today, social networks and everything related to digital evolve. That's right, so it doesn't seem strange to you that more and more teenagers are changing Facebook for Snapchat or Instagram , right? According to a study carried out by eMarketer, teenagers use Facebook less, and this figure is growing more and more.
teenagers use Facebook less
Teenagers use Facebook less, according to eMarketer
The research firm eMarketer estimates in its research that the user base between 12 and 17 years old in the United States will decrease 3.4% in . This is the first time that the firm predicts a decline in Facebook use for any group old.
The company said it “reduced its usage esti Job Function Email Database mates” for Facebook from previous numbers calculated in the first quarter.
[Tweet “Teens and young people will decrease their visits or stop using! Facebook, says eMarketer”]
eMarketer also stated that its usage estimates among the 18-24 age group “will also grow more slowly than predicted.”
Bad news for Facebook
According to the firm, they originally expected the 12- to 17-year-old audience to grow 0.7% this year. In the case of people from 18 to 24 , they expected them to grow at 0.8%.
Teenagers use Facebook less: eMarketerIn addition, they stated that adolescents and preteens who remain on the social network interact less, log in less frequently and spend less time on the platform .
Currently, a new group is also being seen: those who have never entered Facebook, which would be preteens who are not interested in the social network but rather use Instagram directly .
This is the good news for Facebook: these teenagers leaving or using Mark Zuckerberg's network less are instead entering Instagram , a visual social network that also belongs to him.
Snapchat steals percentage of teenage audience
What's not so great for Facebook, however, is that Snapchat is stealing some of the teen audience . In fact, eMarketer claims that Snapchat will be more important to 12-17 and 18-24 users than Facebook and Instagram by the end of the year.
“ Both Instagram and Snapchat are successful in this demographic because they are more aligned in the way they communicate, that is, with visual content ,” said eMarketer analyst Oscar Orozco on the company blog.
Teenagers use Facebook less: eMarketer
Snapchat will grow 19% this year among users ages 18 to 24 , eMarketer estimates. And Instagram will grow among its audience of 12 to 17 by 8.8% .
Known issues for Facebook
This is not the first time that it has been attributed that Facebook will have problems with teenagers .
Four years ago was the first time that, in an earnings report, the same social network gave indications that the teenage audience was declining.
This news affected Facebook 's shares , which fell despite a positive earnings report. People spent all these years wondering if the site was having trouble retaining its young users.
However, that report was somewhat exaggerated, especially considering that since then they have added 800 million more monthly users and their shares have tripled in value.