Post by account_disabled on Mar 4, 2024 23:29:10 GMT -5
Brahim El Ghotiss Categories SEO SEO Dictionary: terms you should know If you want your website to become a sales tool , you should take into account SEO strategy planning . And if you have reached that point, it is possible that you have already been in a meeting in which you have heard terms that you are not very clear about what they mean and what importance they may have for good web positioning.It is something normal and more so in an area in which so much technical and English terminology is used . For this reason, we have made this small SEO dictionary , with 44 terms that we think we should all know. This way, you will be able to establish conversations with SEO experts and better understand your website's problems and possible solutions.
Before starting with the different terms, it is worth remembering that one thing is to know what the experts want to tell us and another thing is to start changing those aspects of the website, since when trying to solve problems without adequate knowledge, new ones may appear. . Therefore, it is important that SEO actions are BTC Users Number Data carried out by professionals . Now, we start the SEO dictionary with basic notions about search engine positioning. TO Anchor text : The visible, clickable text of a web link. As long as it is done naturally, the choice of those words that appear in the links can have some influence on SEO positioning. For example, in this link to the Bannister Global website , the anchor text would be precisely “Bannister Global”. Authority : There are two indicators developed by MOZ in charge of measuring the reliability, quality and authority of different websites : Domain Authority (DA) and Page Authority (PA).
With these two values (from 1 to 100), we try to predict the probability of a page ranking well. b Black Hat SEO : It is the use of certain techniques (not recommended in the medium and long term) that try to deceive search engines, in order to artificially obtain a good position in the results pages (SERP) of Google or other search engines. search.. c Crawlers : Also known as spiders , web crawlers or spiders, they are a software or web bot that is responsible for browsing the links of web pages in an automatic and systematic way. An example is Googlebot, which accesses the different pages of a website in this way to allow their indexing in Google databases. CTR : It is the acronym for Click Through Rate and is related to the number of clicks a link obtains with respect to the total number of impressions. It is calculated using the formula (Clicks / Impressions) x 100 . In this way, if in the last month a link appears 200 times in Google search results and receives 10 clicks, the CTR would be the result of (10/200) x 100, that is, 5%. d Domain : It is a unique name that identifies a subarea of the Internet.
Before starting with the different terms, it is worth remembering that one thing is to know what the experts want to tell us and another thing is to start changing those aspects of the website, since when trying to solve problems without adequate knowledge, new ones may appear. . Therefore, it is important that SEO actions are BTC Users Number Data carried out by professionals . Now, we start the SEO dictionary with basic notions about search engine positioning. TO Anchor text : The visible, clickable text of a web link. As long as it is done naturally, the choice of those words that appear in the links can have some influence on SEO positioning. For example, in this link to the Bannister Global website , the anchor text would be precisely “Bannister Global”. Authority : There are two indicators developed by MOZ in charge of measuring the reliability, quality and authority of different websites : Domain Authority (DA) and Page Authority (PA).
With these two values (from 1 to 100), we try to predict the probability of a page ranking well. b Black Hat SEO : It is the use of certain techniques (not recommended in the medium and long term) that try to deceive search engines, in order to artificially obtain a good position in the results pages (SERP) of Google or other search engines. search.. c Crawlers : Also known as spiders , web crawlers or spiders, they are a software or web bot that is responsible for browsing the links of web pages in an automatic and systematic way. An example is Googlebot, which accesses the different pages of a website in this way to allow their indexing in Google databases. CTR : It is the acronym for Click Through Rate and is related to the number of clicks a link obtains with respect to the total number of impressions. It is calculated using the formula (Clicks / Impressions) x 100 . In this way, if in the last month a link appears 200 times in Google search results and receives 10 clicks, the CTR would be the result of (10/200) x 100, that is, 5%. d Domain : It is a unique name that identifies a subarea of the Internet.