Post by account_disabled on Mar 10, 2024 1:45:17 GMT -5
Survey carried out by Offerwise commissioned by Facebook identified that the number of people intending to make a purchase during Black Friday 2021 will be 29% higher than in 2020. With competition as high as expectations, it is important to develop a strategy to win This is one of the busiest dates of the year. The first step in developing this plan is to know what consumers truly want and, therefore, know what your company should focus on. For this, nothing better than data that can support this strategy. We extracted everything most important that was revealed by the Offerwise study and brought it to you. Check out! Digital platforms In a movement that has been gaining strength in recent years and was boosted by the new coronavirus pandemic, the research reveals that digital platforms are really here to stay – and this applies to Black Friday 2021. Consumer preference for the online environment has grown, with only 41% of respondents considered physical stores as the best sales channel, compared to 57% of responses in the survey carried out in 2020.
Another interesting point is that, of the 400 Brazilians interviewed, 77% are expected to use smartphones as their main purchasing channel in 2021 , a huge increase compared to 53% last year. Also on the digital front, more than 70% of consumers said that, in the search for new products and brands, they use social networking applications from the company Facebook – which owns WhatsApp, Instagram, in addition to the homonymous network. In this context, more than half (60%) admitted that they are influenced during the purchasing process by comments and reviews about products and services Brazil Phone Number Data published on Facebook and Instagram. Meanwhile, 89% of respondents stated that ads published on Facebook were decisive when purchasing products on Black Friday 2020. Agility Despite the preference for online, those interviewed stated that they pay attention to strategies that also take physical stores into account. In search of more agility, around 70% said they want to buy online and collect the product in stores.
The data also reveals that 80% of Brazilians will search for personalized offers on Black Friday 2021. “With this change in behavior, accelerated by the pandemic, helping people find relevant brands and products and have a good interaction experience will be essential factors for the success of companies’ marketing strategy”, commented the general director of Facebook in Brazil , Conrado Leister. Therefore, using different contact channels to promote your Black Friday 2021 campaign, making promotions more personalized for each consumer and prioritizing – from start to finish – the shopping experience can be the key to the success of a strategy. Decisive factors Given the great competition on Black Friday 2021, some factors can be decisive when customers choose. In this sense, the survey also identified that, to please consumers, businesses can use some tricks. For the public, the most decisive are: free shipping – 54% product price – 51% product quality – 48% Developing a strategy Now that you’ve felt the importance of some points, let’s go deeper.